The tension erupted following news that Strategy and other crypto treasury companies would likely be excluded from major market indexes.
The backlash against financial services company JP Morgan from the Bitcoin (BTC) community and supporters of BTC treasury company Strategy continued to swell on Sunday as calls to “boycott” JP Morgan grew.
The anger from the Bitcoin community followed news that the MSCI, formerly Morgan Stanley Capital International, an index company that sets criteria for index inclusion, is likely to exclude crypto treasury companies from its indexes in January 2026.
JP Morgan shared the MSCI news in a research note. “I just pulled $20 million from Chase and suing them for credit card malfeasance,” real estate investor and Bitcoin advocate Grant Cardone said in response to a call to boycott the financial services giant.
“Crash JP Morgan and buy Strategy and BTC,” Bitcoin advocate Max Keiser said, as the online boycott movement gained steam.
COINTELEGRAPH IN YOUR SOCIAL FEED
The backlash against financial services company JP Morgan from the Bitcoin (BTC) community and supporters of BTC treasury company Strategy continued to swell on Sunday as calls to “boycott” JP Morgan grew.
The anger from the Bitcoin community followed news that the MSCI, formerly Morgan Stanley Capital International, an index company that sets criteria for index inclusion, is likely to exclude crypto treasury companies from its indexes in January 2026.
JP Morgan shared the MSCI news in a research note. “I just pulled $20 million from Chase and suing them for credit card malfeasance,” real estate investor and Bitcoin advocate Grant Cardone said in response to a call to boycott the financial services giant.
“Crash JP Morgan and buy Strategy and BTC,” Bitcoin advocate Max Keiser said, as the online boycott movement gained steam.
Source: Michael Saylor
The proposed MSCI listing criteria change would force any treasury company with 50% or more of its balance sheet in crypto to lose its index status.
These companies would then face one of two choices: reduce crypto holdings to be below the threshold to qualify for index inclusion, or lose the passive capital flows from the market indexes.
A sudden sell-off from crypto treasury companies impacted by the proposed MSCI change could force digital asset prices down, according to analysts.
