Leading blockchain consulting firm New Alchemy announced on Wednesday a new partnership with the Fan-Controlled Football League (FCFL) – described as the professional sports league for the digital age that puts fans in control of every aspect of the experience. FCFL combines video games and fantasy football via an exclusive, multi-year broadcast agreement with video game streaming service Twitch, supported by IMG Original Contentproviding live game content.

New Alchemy will provide initial coin offering (ICO) planning and execution services, including project management, smart contract development and marketing services, as well as a strategic investment in FAN tokens by the company’s Managing Director, Peter Vessenes.

Co-Founder and CEO of the FCFL, Sohrob Farudi said, “New Alchemy’s experience and knowledge of the blockchain industry makes them a valuable partner for managing FAN Tokens and the online FCFL network. We look forward to working together to give the power back to the fans and are excited to have Peter come on board as not only an advisor and strategic partner but also as a keystone investor.”

FCFL uses an interactive broadcast overlay via a custom Twitch Extension where users can hire players and coaches, make trades, pick logos, and call plays in real time for the eight teams in the new league. User engagement with the platform earns FAN tokens for activities like scouting players, calling plays, and streaming live games. User holdings of the token are then used to determine the amount of influence they have over team decisions.

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Managing Director of New Alchemy Peter Vessenes stated, “We are thrilled to be working with the FCFL to help bring their ideas to life. As a strategic partner and investor, we are excited to help trailblaze the future of sports by enabling fans from all over the world to experience managing a real team and see a direct impact from their decisions.”